Little prints.
Big summers.
Authorial swimwear for little ones, with prints drawn in our studio in Brazil. Made to splash, play and go from the beach to the street.
Shop by style
From the first swim at six months to the twelve-year-old who wants it all to match.
Our collections
Every print starts as a drawing in our studio, often inspired by nature: its colors, shapes and small wonders.
One print,
the whole look.
Bikini, tulle skirt and kaftan in the same print, so she goes from the sand to lunch in town without changing. Light, quick-drying and wrinkle-free.
Shop the lookKids being kids.
Oh, Sugar! was created by Juliana, a fashion producer for 25 years, inspired by her own childhood summers between the beach and the family farm.
We design beachwear with real fashion sense for little ones, without taking away what matters most: freedom, imagination and time in nature.
Amor Perfeito × Ma Perle
Created with Ma Perle, the Brazilian table couture house, this print brings pansies (amor-perfeito, "perfect love" in Portuguese) from the table to the beach.
Discover the collabBring Oh, Sugar! to your store.
We partner with children's boutiques, resort shops, concept stores and online retailers that share our love for design and childhood.
